Gambling advertising during sporting matches and related broadcasting should be seriously restricted if not banned, with restrictions similar to those for alcohol and smoking advertising to protect vulnerable groups from exposure to gambling inducements, dissociate sport from gambling, and restore the integrity of sporting codes. Diagnostic indicators, risk and protective factors, and a stage model of addiction among athletes are addressed. Gambling scandals at Arizona State University, Boston College, and Northwestern University have made gambling prevention a point of emphasis in the NCAA and throughout colleges and universities across the nation. The Psychology of Gambling: A stadium and broadcast census of Australian Football League matches. These days, the most receptive crowd is the industry itself. Gambling may often be seen as a comorbid factor with other addictions and with depression among athletes.Gambling as an addictive disorder among athletes: clinical issues in sports Research Support, Non-U.S. Gov't; Research Support, U.S. Gov't, P.H.S. Behavior, Addictive/psychology*; Behavior, Addictive/therapy; Gambling/psychology*. The objective of the present study was to determine the forms of gambling that were the most Adult; Athletes/psychology*; Athletes/statistics & numerical data*. Student-Athletes and Gambling: An Analysis of Attitudes Towards Risk-Taking This research examines attitudinal differences towards risk-taking among student-athletes who gamble on college The psychology of risk taking behavior.